Free SEO tools can take you far — but not always far enough.

If you're starting out, freelancing, or growing a small business, you're probably trying to figure out what you really need to pay for and what you can get done for free.

We’ve rounded up the 10 best free SEO tools you can use right now — and we’ll show you when it’s worth upgrading to a paid tool like Dollars.Club, which offers powerful keyword optimisation for just $1 per keyword.

🛠️ 10 Best Free SEO Tools in 2025

1. Google Search Console

Best for: Performance tracking & issue detection

• Check your rankings, fix indexing issues, and monitor traffic
• Totally free and powered by Google

2. Google Keyword Planner

Best for: Keyword research

• Originally for Google Ads, but great for finding high-volume keywords
• Free with a Google Ads account

3. Ubersuggest (Free Tier)

Best for: Keyword ideas & competitor research

• See traffic estimates, keyword suggestions, and backlinks
• Limited free searches per day

4. AnswerThePublic (Free Tier)

Best for: Content ideas

• Visual keyword tool that shows questions people are asking
• Great for blog topics, FAQs, and product page content

5. Screaming Frog SEO Spider (Free Tier)

Best for: Technical SEO audits

• Crawl up to 500 pages for free
• Find broken links, missing tags, and duplicate content

6. Yoast SEO (Free Plugin)

Best for: WordPress on-page SEO

• Real-time content optimisation inside your WordPress editor
• Helps you improve readability and keyword usage

7. Google Trends

Best for: Discovering trending topics

• Find out what the world is searching for
• Useful for seasonal content planning and timing

8. MozBar

Best for: On-the-go SEO research

• Chrome extension for quick SEO insights while browsing
• Shows page authority, meta info, and keyword highlights

9. GTmetrix

Best for: Page speed analysis

• See how fast your site loads and what’s slowing it down
• Free reports with suggestions for improvement

10. Keyword Surfer (Chrome Extension)

Best for: Keyword volume in Google results

• See estimated search volume right in your search bar
• Instant data without needing to switch tools

💸 So… Why Use a Paid Tool Like Dollars.Club?

Free tools are great — but here’s where they fall short:

• No direct action plan for your site
• Don’t show you exactly what to fix
• Many hide features behind paywalls or daily limits
• You end up juggling 5 tools to do 1 job

Dollars.Club fixes that:

• You pick a keyword
• We analyse your site
• You get a full checklist with specific SEO actions
• All for $1 per keyword

Simple. Fast. Focused.

✅ When to Go Paid:

• You’ve found keywords, but don’t know how to use them
• You want to rank better without hiring an agency
• You’re tired of guessing what to fix

🚀 Wrap Up

Use free tools to explore. Use Dollars.Club to execute.
No contracts. No subscriptions. Just results for $1 per keyword.

👉 Start optimising your first keyword now

‍